Porsche McCoy — Corporate Event Marketing Leader

About Me

Corporate Event Leader with a Revenue Mindset

I am a strategic corporate event marketing leader with 15+ years of experience producing high-impact events that generate measurable business outcomes. From flagship C-Suite summits at Cannes to global webinar programs spanning three continents, I operate at the intersection of creative vision and operational excellence.

My career spans global media, cybersecurity SaaS, and nonprofit sectors — giving me the rare ability to tailor event strategy and messaging for any audience: enterprise buyers, executive stakeholders, technical communities, and cultural tastemakers.

"The best corporate events don't just happen — they're carefully orchestrated experiences that leave executives feeling inspired and ready to do business."

I'm a passionate AI practitioner actively building skills in AI monetization and digital marketing, which means I bring a modern, tech-forward lens to every event program I lead.

Top Achievement

$4M in Revenue · $10M+ Budgets

Generated through strategic client event programming at Warner Bros. Discovery

Event Scale

2,000 In-Person · 15,000+ Virtual

Delivered simultaneously for enterprise clients and global audiences

Engagement Impact

20–22% Average Lift

Attendee engagement improvement driven by audience-first content design

Base Location

New York City Area

porsche.n.mccoy@gmail.com

What I Bring

Built for Corporate Events at Scale

🏢

C-Suite & Executive Events

Deep experience managing high-stakes executive summits, private dinners, and board-level activations that demand flawless precision and discretion.

🌍

Global Scale Operations

Complex logistics across US, EMEA, and APAC markets. Multi-million-dollar budgets, international vendors, A/V, and production — delivered seamlessly every time.

📈

Revenue-Driven Strategy

Events designed to generate pipeline, drive ad revenue, and build long-term client partnerships. ROI tracking and KPI measurement built into every program.

🎤

Content & Agenda Leadership

Partner directly with executives, product leaders, and keynote speakers to craft agendas and sessions that increase engagement and leave lasting impressions.

💻

Hybrid & Virtual Events

Expert at designing cohesive hybrid experiences — from in-room production to seamless virtual delivery for 15,000+ online participants worldwide.

🤝

Cross-Functional Leadership

Build and lead high-performing teams, manage third-party vendors, and coordinate weekly across executives, marketing, sales, and production partners.

Work Experience

A Track Record of Impact

2017 — Present

Warner Bros. Discovery
New York, NY

Warner Bros. Discovery

Manager of Event Marketing (Revenue Marketing)

End-to-end planning and execution of global, high-profile corporate events — from C-Suite activations at the world's biggest stages to hybrid experiences for enterprise clients and technical audiences.

CES Cannes Lions NBA All-Star NCAA Final Four Winter Olympics 2026 $10M Budget B2B + B2C Hybrid Events Mastercard Priceless

Generated $4M in incremental ad sales revenue through strategic client event programming

Led premium partnership-driven B2C experiences, including a Mastercard Priceless dining activation with Chef Maneet Chauhan, driving acquisition, engagement, and loyalty among affluent audiences

Co-managed a $10M budget with post-event KPI analysis driving ongoing operational improvements

Curated executive-level content and agendas that increased attendee engagement by 20%

Delivered flawlessly for 2,000 in-person and 15,000+ virtual participants simultaneously

Led and developed a team of event professionals and third-party vendors to deliver high-impact, successful event executions

2022 — 2023

Venafi
Salt Lake City, UT

Venafi — Cybersecurity SaaS

Marketing Director & Webinar Consultant

Developed and executed global webinar strategies for a leading cybersecurity SaaS brand — educating enterprise IT and developer communities across three global regions while driving measurable pipeline growth.

SaaS Global Webinars Pipeline Growth US · EMEA · APAC Salesforce

Built and scaled global SaaS webinar programs targeting security, DevOps, and technical audiences, delivering thought leadership and educational content that drove engagement and ecosystem growth

Led end-to-end execution of ON24 webinar programs, aligning content strategy with demand generation goals and tracking performance through Salesforce to measure pipeline contribution

Created project deliverables timelines using Wrike; managed invitations, email campaigns, social media copy, graphic requests, speaker selection, and case studies

Managed video content for reuse, ensuring smooth setup across registration landing pages, emails, webinar platforms, and production equipment

2013 — 2016

Arrowhead United Way
San Bernardino, CA

Arrowhead United Way — Nonprofit

Director of Event Marketing & Resource Development

Led all fundraising events and marketing campaigns, managing a $2M budget and successfully delivering $2.5M in community relief funding through strategic donor engagement and events.

$2M Budget Fundraising Events Donor Relations Community Engagement

Executed 5+ regional events per quarter with up to 1,000 attendees per event

Initiated, developed, and led a $2.5M emergency fundraising campaign (SB United Relief Fund) in response to the 2015 San Bernardino mass shooting, mobilizing resources and delivering critical financial support to affected victims and families

2005 — 2011

The Africa Channel
North Hollywood, CA

The Africa Channel — Media & Entertainment

Manager of Production & Development

Produced culturally resonant content and managed high-profile event logistics, including VIP coordination as official promotional sponsor for Prince's historic 21-Night Stand in Los Angeles.

Content Production VIP Event Management 360° Digital Marketing Brand Campaigns

Managed all VIP arrivals and ticket allocation for Prince's 21-Night Stand (2011)

Developed promotional video content driving a 15% increase in online engagement

Implemented 360° digital marketing strategy including email campaigns and award-winning "Know Your Heritage" campaign

My Approach

How I Produce Events That Work

Every event I produce is built on three non-negotiables.

01

Audience First

Every event starts with understanding what the audience — executives, clients, or developers — needs to learn, feel, and take action on. I design for those specific outcomes, not generic formats.

02

Flawless Execution

The magic happens when complex logistics become invisible. Attendees should focus on connecting and doing business, not on technical difficulties or production hiccups.

03

Measurable ROI

Success is defined before the event begins. Pipeline generated, brand lift, attendee satisfaction, and revenue impact are all tracked and reported with precision.

Signature Moments

Events I've Produced

A selection of high-impact events across corporate wellness, global sports, hospitality, and executive entertainment.

C-Suite Wellness & Executive Reconnection

Restore

A curated wellness retreat designed exclusively for C-Suite executives — creating space to disconnect from the boardroom and reconnect with themselves and each other. Programming included a nutritionist, beauty trends expert, team-building cooking class, spa appointments (facial & massage), and intuitive guided coaching sessions.

C-Suite Executive Wellness Experiential Team Building Keynote Programming

An exclusive C-Suite wellness retreat designed to help executives disconnect from the boardroom, reconnect with themselves, and forge meaningful new relationships through curated programming and intentional experiences.

Space Transformation · NCAA Final Four 2026

From Raw Space to Client Hospitality Suite

Watch the full transformation — I provided creative direction and personally selected every piece of furniture and every decorative element to turn an empty venue into a polished, high-end hospitality experience for 100+ clients and internal stakeholders.

100+ Clients & Internals Creative Direction Furniture & Decor Curation Hospitality Suite Design NCAA Final Four

Before

→

After Full transformation in one video

Empty raw space

→

Fully curated hospitality suite

Event Gallery

The suite in action — clients, meetings, and game-day hospitality.

Warner Bros. Discovery · Los Angeles

March Madness Tip-Off Party

Venue scouting, menu selection, Splash invitation management, creative direction on invitations, signage and decor, DJ booking, Uber codes for safe guest departures, and full budget oversight — bringing together clients to kick off one of college basketball's most anticipated weekends.

Client Entertainment Venue Scouting Splash Invitations Budget Management March Madness

A curated client celebration bringing together sports, hospitality, and seamless logistics to kick off one of college basketball's most anticipated weekends.

Warner Bros. Discovery · Milan, Italy · One Month On-Site

Olympic Winter Games Milano Cortina

Spent one month in Milan, Italy serving as the on-the-ground lead for Warner Bros. Discovery's Olympic coverage — hosting on-air talent and high-value clients, managing their day-to-day experience, and ensuring seamless logistics as they moved between events, venues, and activations across the city.

Global Event VIP Client Hosting On-Air Talent Management Milan, Italy Winter Olympics 2026

Porsche McCoy at the Olympic rings in Milan

Olympic Winter Games Milano Cortina 2026

Sales Conference After-Party · 400 Guests · SPIN NYC

Sip & Serve

Scouted and secured SPIN as the venue for the post-Sales Conference celebration. End-to-end ownership of a 400-person after-party: venue selection, menu curation, creative direction on all branding elements, DJ booking, Uber code setup for safe guest departures, and on-site budget management.

400 Guests Venue Scouting Creative Direction Budget Management Sales Conference

Technology & App Development

Event App Experience

I build and manage custom event apps for clients and attendees — responsible for creative direction, content curation, data sourcing, and ensuring every app contains all the information guests need for a seamless experience.

App 01

Ticket Manager

Custom ticketing and guest management app built and managed for corporate events. I provide creative direction and compile all data input ensuring clients have everything they need at their fingertips.

App 02

Event Edge

Full-featured event app platform where I lead creative direction and content curation — sourcing and compiling all necessary event data to ensure attendees and clients have a seamless, informed experience from arrival to departure.

Skills & Expertise

My Toolkit

Strategy & Operations

Event Strategy & Activations
Go-to-Market (GTM) Planning
Budget & Finance Management
Contract Negotiation
Vendor Management
Cross-Functional Team Leadership
Research & Data Analysis
KPI & ROI Measurement

Event Platforms

CVENT
Splash
Hopin
Eventbrite
ON24
Zoom Webinars

Tech & Analytics

Salesforce CRM
Google Analytics
Microsoft Office Suite
Wrike
Slack
Vercel
AI Tools (Active)

Creative & Communication

Canva
Adobe Photoshop
Executive Communication
Content & Agenda Curation
Brand Engagement
AI Platforms & Prompting
Brand Experience Strategy

Education & Credentials

Academic & Professional Training

2013

MBA, Marketing

Syracuse University

Syracuse, NY

2013

MS, New Media Management

Syracuse University

Syracuse, NY

2004

BA, Film & TV

University of California, Los Angeles (UCLA)

Los Angeles, CA

2024

Digital Marketing & Social Media Monetization Using AI

Digital Boss Academy

Certification

2023 — Ongoing

Product Creation, Ecommerce Store Development & AI Monetization

Ecom Family

Weekly Classes · Active

2021

Infection Prevention and Control for COVID-19

World Health Organization

Certification

Let's Connect

Ready to build events that move business?

Whether you're scaling a global conference program, producing an executive summit, or launching a flagship corporate event — let's talk about what's possible.

Send Me a Message →

✉

Email

porsche.n.mccoy@gmail.com

in

linkedin.com/in/porschemccoy